A new proposal by the European Communication Commission, EC, targets to streamline the manner in which large Internet companies such as Google and Facebook handle the data of their clients, it has been reported.
In a detailed proposal, the EC seems committed to changing the way Internet companies collect, keep and handle the data of their clients.
It appears that the new proposals are similar to those that are already in place for the traditional telecommunications companies. Currently, telecoms operating in the Europe are faced with strict regulations regarding the kind of data that they can collect and how they can handle the data.
Telecoms are not allowed to collect the metadata of their clients other than only what they need to bill their clients. Also, telecoms are not allowed to keep the data of their clients or to attempt to sell the data to third parties.
However, it appears that the new internet companies that offer what industry insiders describe as, ‘over the top services’ have been exempted from the strict rules that regulate the operations of traditional telecoms.
For years, the likes of Facebook and Google have had the freedom to collect the data of their clients, as a result of the absence of a strict regulatory framework.
It is certain that things are set to change once the new proposals are formalised and effected.
One of the most exciting things about the new proposals is that they forbid Internet companies from collecting and storing the data of their clients without first asking for permission to do so. Once the new rules are affected, it will be difficult for the likes of Google and Facebook to collect and use client data. The companies will have to ask for the consent of their clients before attempting to collect the data.
Moreover, under the proposed framework, companies that provide over-the-top services will have to change their cookies policies and only ask users to review the policies if the policies have a significant level of effect on the privacy rights of the users.