The Save the Link campaign appears to have gathered traction amidst the concerted efforts by the EU to introduce a special form of tax on the use of hyperlinks.

The campaign, which is spearheaded by the OpenMedia and other rights group devoted to fighting for internet freedom, has halted the process of legalising proposals that were meant to start taxing hyperlinks.

The root of the campaign is a proposal by some EU parliamentarians to start force internet content providers to pay for the hyperlinks that they use.

The proposed rules sought to charge websites, bloggers and other parties who use links to increase the level of reliability of their content to pay for every instance that they use a hyperlink.

However, internet freedom campaigners have strongly criticised the move, terming it as retrogressive.

Many observers have pointed out that the use of hyperlinks does not amount to using the content that is found on the website to which the links direct.

If the proposals go through, their application is likely to have a number of undesirable consequences. On the one hand, the new proposals could easily undermine the internet freedom rights that are currently enjoyed by all internet users. On the other hand, taxing hyperlinks is likely to disrupt the business model of small internet firms that solely rely on links to make their content appear reliable.

OpenMedia and other campaigners have argued that the new rules are being pushed by vested interests and that they cannot work for the good of the general public.

Interestingly, some members of the EU parliament have expressed doubt about the need for the rules in the first place, arguing that they may end up undoing the progress that has already been made regarding net neutrality.

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