Based on the findings from comScore Inc., a U.S.-based company that measures media and analyzes trends, we can assume that Snapchat has begun catching up among older people. Snapchat has mainly become home to younger audiences, as they did not want to be visible by their parents and other older relatives or teachers.
This is a legit claim, of course. But, as the recent findings suggest, Snapchat is about to lose its place as the preferred media option of just youngsters. We ought to point out here that Snapchat is available for iOS and Android running devices, covering the needs of a wide range of people worldwide.
The report indicated that in 2014 only 5% of smartphone users, aged from 25 to 34, used Snapchat. For users 35 and older, the percentage was even lower than that (2%). Now, these numbers have changed (38% and 14% respectively). The numbers do not match, of course.
On the contrary, there is a huge difference when you compare the numbers within these two years. This certainly shows a growing trend among smartphone users. Could this be the end of Snapchat as a home to kids and teens? Even if it is too soon to tell, nobody can argue that the percentages highlight a moving target audience.
Snapchat has made it to become mainstream, step by step. It has not reached the popularity of Facebook, but it moves steadily and it expands exponentially. With the addition of some great special features, more people find the services of Snapchat satisfactory and want to try it out.
One of these features has been the “Stories”, with people being able to browse through the chronological stories of users. Another feature that has contributed to the increasing popularity of Snapchat is definitely “Lenses”, a filter with wonderful features for photographs.
Some people are wondering if younger users are going to turn to Facebook or Twitter, instead of Snapchat. This is highly unlikely, though. If somebody encounters a problem with his current use of a service, he generally does not go back to another service with similar problems.
The most likely conclusion that we can support is that the younger audience will try to find out a better social media platform. With the term “better”, we mean a social media platform that covers their need to anonymity and lack of grown-ups!
Image from Wikipedia