Spotify is a Swedish music and video streaming service that has managed to minimize the damage of piracy to the industry of entertainment. Millions of people have trusted the services of Spotify ever since it was launched back in 2009, either via the premium plan offered at a reasonable price or via the premium plan.
Nevertheless, there are concerns as to what is going to happen after the premium plan of Spotify will have stopped working well. With the recent decision of the company to eliminate the free plan towards increasing the overall profits, there are many who claim that piracy will become a frequent phenomenon again.
Research has indicated that piracy has declined significantly (more than 25%) thanks to the beneficial services of Spotify, as you can see here as well. Sachin Dosh, Spotify’s Vice President, has outlined this fact and he has been firm and straightforward towards the need to continue on with this trajectory for preventing piracy over time. To be more specific, he has claimed the following: “We’ve done such a great job at Spotify of making piracy irrelevant, but that doesn’t mean it’s gone. It just means there’s no need for it right now.”
The raising problem of piracy is something that both artists and other professionals in this industry are worried about. Still, artists such as Taylor Swift feel that they are underpaid for the content that Spotify uses on their behalf.
This is another problem that Spotify has got to deal with, as the recent incident with Taylor Swift and the CEO of Spotify Daniel Ek shows. Indeed, the two problems are interrelated and there is the need for the company to come up with more substantial revenues – this is the only way for keeping the artists satisfied financially.